Business breakfast of Aivaras Abromavicius and Taavi Rõivas

Former Minister of Economic Development and Trade of Ukraine Aivaras Abromavicius participated in a business breakfast with former Prime Minister of Estonia Taavi Rõivas.

The event was organized by the Ukrainian Corporate Governance Academy in collaboration with the Agro-Region Group of Companies.

During the breakfast, the speakers discussed:

• What country marketing is and what marketing strategy was implemented in Estonia? What important lessons can Ukraine learn from this experience to review its own strategy and avoid negative perceptions?
• The experience of Estonia as a startup cluster, where the number of “unicorns” (11) per capita is the highest in the world, can serve as an example for other countries.
• How can the Estonian company Auve Tech, which produces autonomous vehicles, compete with global giants? What role does the board play in such a “hot” startup?
• Over the 10 years of the Association Agreement, does Europe really expect Ukraine to join the EU?

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